Jan-Hendrik Bucher
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Bucher
First name
Jan-Hendrik
Email
jan-hendrik.bucher@unisg.ch
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+41 71 224 7215

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Marktforschung im Wohnzimmer: Wie Konsumentinnen und Konsumenten Produktbewertungen systematisch erarbeiten

2024-01 , Jan-Hendrik Bucher

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From Aesthetic to Epistemic Consumption - Analyzing Knowledge Practices in Consumption Collectives

2020-03-12 , Bucher, Jan-Hendrik , Woermann, Niklas , Gollnhofer, Johanna Franziska

This paper explores the collective pursuit of quasi-scientific knowledge practices as a consumption activity. By comparatively analyzing focal knowledge practices in two highly-specialized consumption collectives we shed light on how consumers engage with epistemic knowledge. We thereby contribute to a better understanding of collective consumption in today's knowledge society.

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Schweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie

2021 , Bucher, Jan-Hendrik , Fuchs, Matthias , Gollnhofer, Johanna Franziska , Leimert, Hannah , Manke, Birte Karoline Linnea , Tomczak, Torsten , Vario, Marco

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From Aesthetic to Epistemic Consumption: Analyzing Knowledge Pathways in Consumption Collectives

2020-03 , Bucher, Jan-Hendrik , Gollnhofer, Johanna Franziska , Woermann, Niklas

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