Now showing 1 - 2 of 2
  • Publication
    Revealing the Impact of the Crowdsourcing Experience on the Engagement Process
    (Association for Information Systems, 2016-12-11) ; ; ;
    Ågerfalk, Pär J.
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    Levina, Natalia
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    Siew Kien, Sia
    A largely neglected aspect in crowdsourcing research is the “Crowdsourcing Experience”, which every crowdsourcee is necessarily exposed to throughout the IT-mediated crowdsourcing journey, potentially stimulating engagement. In the context of value co-creation participant’s engagement, defined as a psychological state that fosters directly and indirectly related value contributions, is argued to be a holistic measure for crowdsourcing success. Hence, this paper proposes a theoretical framework of the crowdsourcees’ engagement process and a novel approach for assessment. The recommended research design combines case study research with the sequential incident laddering technique to unravel an individual’s Crowdsourcing Experience and its impact on engagement. To the knowledge of the authors, the engagement process was not assessed in the field of crowdsourcing yet and no particular research approach exists. This research in progress offers IS-researchers and practitioners initial insights on IT-enabled engagement processes between individuals and entities to enhance knowledge on mutual value-creation.
  • Publication
    Pico-Jobs as an Open Innovation Tool for utilizing Crowdsourcing
    (Springer, 2013)
    Fähling, Jens
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    ; ;
    Krcmar, Helmut
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    Fischer, Jan
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    Eriksson Lundström, Jenny S. Z.
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    Wiberg, Mikael
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    Hrastinski, Stefan
    ;
    Edenius, Mats
    ;
    Ågerfalk, Pär J.
    The Internet enables new forms of crowdsourcing by electronic platforms. Companies can use these platforms for opening up their innovation processes and for integrating customers by small, highly structured paid tasks. We call these tasks Pico-Jobs and illustrate them as an open innovation tool for systematically utilising the creative potential of customers for activities during the innovation process. The characteristics of Pico-Jobs are elaborated by reviewing leading crowdsourcing platforms and the Pico-Jobs offered on these platforms. Overall, companies can use Pico-Jobs for three different purposes: (1) Crowd Wisdom, which allows users of these crowdsourcing platforms to share their knowledge and perceptions with the company, (2) Crowd Creation, which encourages the creation of new content or artefacts on these platforms and (3) Crowd Voting, which involves platform users for the evaluation of product ideas, prototypes or designs. Our real-world case with OSRAM pinpoints these application patterns of Pico-Jobs and their potential for speeding up customer integration for generating and evaluating ideas for innovations.
    Scopus© Citations 4