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The Rise of Crowd Aggregators - How Individual Workers Restructure Their Own Crowd

2017-02-12 , Durward, David , Blohm, Ivo , Leimeister, Jan Marco , Brenner, Walter

Crowd work has emerged as a new form of digital gainful employment whose nature is still a black box. In this paper, we focus on the crowd workers – a perspective that has been largely neglected by research. We report results from crowd worker interviews on two different platforms. Our findings illustrate that crowd aggregators as new players restructure the nature of crowd work sustainably with different effects on the behavior as well as the existing relationships of crowd workers. We contribute to prior research by developing a theoretical framework based on value chain and work aggregation theories which are applicable in this new form of digital labor. For practice, our results provide initial insights that need to be taken into account as part of the ongoing discussion on fair and decent conditions in crowd work.

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Crowdworking-Plattformen als Enabler neuer Formen der Arbeitsorganisation

2018 , Mrass, Volkmar , Leimeister, Jan Marco , Fortmann, Harald R. , Kolocek, Barbara

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Principal Forms of Crowdsourcing and Crowd Work

2016 , Durward, David , Blohm, Ivo , Leimeister, Jan Marco , Wobbe, Werner , Bova, Elva , Dragomirescu-Gaina, Catalin

In recent years, companies have been getting access to larger pools of workers, and the phenomenon of crowdsourcing has emerged as a new pattern of digitally mediated collaboration. In parallel, an ongoing digitalisation has been accelerating the division of labour through hyperspecialisation and giving rise to new forms of work, for example crowd work. This paper illustrates the differences between crowdsourcing as an alternative concept of organizing, and crowd work as a new form of digital gainful work. The variety of crowdsourcing applications on the one hand, and the different forms of crowd work on the other, will be introduced. In summary, more and more individuals decide to work online in the crowd, and those crowds consist of people of any social strata, age or location. Hence, with the rise of crowd work, several opportunities and risks for all of these participants can be observed and need to be addressed.