Jan Marco Leimeister
Thumbnail Image
Title
Prof. Dr.
Last Name
Leimeister
First name
Jan Marco
Email
janmarco.leimeister@unisg.ch
Phone
+41 71 224 3330
LinkedIn
Xing
Google Scholar

Filters

1
Reset filters

Settings
Now showing 1 - 1 of 1
  • Publication
    The Lead User Method for SME - a Guidebook for Practitioners and Facilitators
    (Chair for Information Systems, Kassel University, 2013)
    Ebel, P.
    ;
    Bretschneider, U.
    ;
    Leimeister, Jan Marco
    We wrote this handbook in order to support SMEs in applying the lead user concept, which was originally developed by von Hippel (von Hippel 1986). The ability to carry out a lead user workshop can make a significant contribution to raising the innovation capacity of SME's. Several studies in different markets have found that a large amount of users which already generated innovations are lead users, and that prototypes that have been developed by lead users often form the basis for innovative and commercially successful products. Nevertheless, the realisation of the lead user concept (including the preparation of the project, the identification of suitable participants and relevant market trends as well as the execution of the workshop) requires extensive process and methodical competencies (Churchill, Sonnack, & Von Hippel, 2009), and is, therefore, hard to achieve for SME's. Without knowing how a distinct activity (e.g. a brainstorming on possible solutions to the problem at hand, or the reduction of different alternatives) should be executed, the only way to conduct a lead user workshop is to hire an external specialist who is familiar with the lead user concept, and who knows how to execute the according activities correctly. At present, the application of the lead user concept (including the identification of relevant trends as well as lead users) takes approximately 9 months, and costs about $51,000 (Herstatt et. al. 1991).
    Type: book
    Volume: 1. Auflage 2013
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/89971