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Why Different Trust Relationships Matter for Information Systems Users

2016-05-01 , Söllner, Matthias , Hoffmann, Axel , Leimeister, Jan Marco

Technology acceptance research has shown that trust is an important factor fostering use of information systems (IS). As a result, numerous IS researchers have studied factors that build trust in IS. However, IS research on trust has mainly focused on user's trust in the IS itself, neglecting other targets of trust that might also drive IS use from a user's point of view. Accordingly, we investigate the importance of different targets of trust in IS use. Therefore, we use the concept of a network of trust and identify four different targets of trust that are prevalent. Afterwards, we develop our research model and evaluate it using a free simulation experiment. The results show that multiple targets of trust are important in the context of IS use. In particular, we highlight the importance of a second target - trust in the provider - which is equally important as trust in the IS itself. Consequently, IS providers should focus not only on fostering users' trust in their IS but also on positioning themselves as trustworthy providers. Additionally, we show that a third target - trust in the Internet - has significant indirect effects on important constructs in the context of IS use.

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Understanding the Formation of Trust

2014 , Söllner, Matthias , Hoffmann, Axel , Hoffmann, Holger , Wacker, Arno , Leimeister, Jan Marco , David, Klaus , Geihs, Kurt , Leimeister, Jan Marco , Roßnagel, Alexander , Schmidt, Ludger , Stumme, Gerd , Wacker, Arno

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Vertrauensleitfaden für Cloud-Computing-Dienste: Ein Leitfaden zur Förderung von Vertrauen durch die Gestaltung der Online-Produktpräsentation

2014 , Leimeister, Jan Marco , Söllner, Matthias , Gebauer, Lysann