Johanna Franziska Gollnhofer

Johanna Franziska Gollnhofer

Title

Prof. Dr.

Last Name

Gollnhofer

First name

Johanna Franziska

Email

johannafranziska.gollnhofer@unisg.ch

Phone

+41 71 224 21 40

Homepage

https://www.johanna-gollnhofer.com/

https://www.linkedin.com/in/prof-dr-johanna-gollnhofer-976288b1/?originalSubdomain=ch

Blog

https://www.johanna-gollnhofer.com/blog

Now showing 1 - 10 of 11

Schweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie

(Gabler/GWV-Fachverl, 2021)
Bucher, Jan-Hendrik
;
Fuchs, Matthias
;
Gollnhofer, Johanna Franziska
;
Leimert, Hannah
;
Manke, Birte Karoline Linnea
;
Tomczak, Torsten
;
Vario, Marco

Type: journal article

Journal: Marketing Review St. Gallen

Volume: 3

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/110860
From Aesthetic to Epistemic Consumption: Analyzing Knowledge Pathways in Consumption Collectives

( 2020-03)
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska
;
Woermann, Niklas

Type: journal article

Journal: Consumer Culture Theory Conference 2020: Interrogating Social Imaginaries.

Volume: 3

URL: https://9ad77d0e-0ebc-48bd-a89f-b6d51fba25e0.filesusr.com/ugd/f8b57d_80d9c198151e47c3be9b942c77805037.pdf

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/112359
From Aesthetic to Epistemic Consumption - Analyzing Knowledge Practices in Consumption Collectives

(Association for Consumer Research, 2020-03-12)
Bucher, Jan-Hendrik
;
Woermann, Niklas
;
Gollnhofer, Johanna Franziska

This paper explores the collective pursuit of quasi-scientific knowledge practices as a consumption activity. By comparatively analyzing focal knowledge practices in two highly-specialized consumption collectives we shed light on how consumers engage with epistemic knowledge. We thereby contribute to a better understanding of collective consumption in today's knowledge society.

Type: journal article

Journal: Advances in Consumer Research

Volume: 48

URL: https://www.acrwebsite.org/volumes/2662314/volumes/v48/NA-48

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/112325
Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines.

( 2022-10-15)
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/108155
Customer experiments: How customers conduct at-home experiments to examine and evaluate purchased products

( 2021-10-15)
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska

How do customers evaluate purchased products? Prior research assumes that customers compare perceived actual performance with expected performance, resulting in customer satisfaction or dissatisfaction. While customer satisfaction and its influencing factors (e. g., customers’ mood, the form of communication, or the experienced variety of product usage) have been extensively studied, the process of how customers evaluate purchased products remains understudied. Using qualitative interviews and netnography, we study customers who make great efforts to evaluate purchased products in four product categories (self-care products, household items, food & beverages, consumer technology). We find that certain customers draw on five different types of experiments to examine and evaluate purchased products in a quasi-scientific way. We contribute to consumer research and marketing by mapping evaluative processes that lead to customer satisfaction/dissatisfaction.

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/109811
From Aesthetic to Epistemic Consumption: Analyzing Knowledge Regimes in Consumption Collectives

(Association for Consumer Research (ACR), 2020)
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska
;
Woermann, Niklas

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/112599
The New Consumer: A Typology of Consumer Reactions to the COVID-19 Crisis

(Palgrave Macmillan, )
Bucher, Jan-Hendrik
;
Fuchs, Matthias
;
Gollnhofer, Johanna Franziska
;
Birte, Manke
;
Hannah, Leimert
;
Marco, Vario
;
Torsten, Tomczak
;
Gallitto, Elena
;
Massi, Marta
;
Harrison, Paul

Type: book section

URL: https://link.springer.com/chapter/10.1007/978-3-030-93169-8_3

DOI: 10.1007/978-3-030-93169-8

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/116936
The different levels of consumption communities, in: Understanding Collaborative Consumption

(Elgar Publishing, 2023)
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska
;
Woermann, Niklas

Type: book section

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/117227
Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines.

( 2022-10)
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska

How do consumers evaluate consumption routines? Using a qualitative research design, we study consumers who quasi-scientifically evaluate consumption routines. We conceptualize consumers’ quasi-scientific approach as consumer empiricism. We uncover four empiricist strategies consumers use to evaluate consumption routines and show how an increasing lay-notion of rationality impacts consumption behavior.

Type: conference speech

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/117112
Consumer experiments: A practice-based approach to rational decision-making.

( 2022-10-28)
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska

Type: conference speech

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/108133

Johanna Franziska Gollnhofer

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