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Johanna Franziska Gollnhofer
Title
Prof. Dr.
Last Name
Gollnhofer
First name
Johanna Franziska
Email
johannafranziska.gollnhofer@unisg.ch
Phone
+41 71 224 21 40
Homepage
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1 - 10 of 31
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PublicationCognitive Biases as Boosters: Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur(Gabler/GWV-Fachverl, 2022-06-30)
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PublicationSchweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie(Gabler/GWV-Fachverl, 2021)
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PublicationType: journal articleJournal: Organization Studies
Scopus© Citations 3 -
PublicationType: journal articleJournal: Consumer Culture Theory Conference 2020: Interrogating Social Imaginaries.Volume: 3
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PublicationFrom Aesthetic to Epistemic Consumption - Analyzing Knowledge Practices in Consumption Collectives(Association for Consumer Research, 2020-03-12)
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PublicationTransforming community well-being through patients' lived experiences(Elsevier, 2019)
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PublicationConsumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways(University of Chicago Press, 2019-02-06)
Scopus© Citations 58 -
PublicationPrivate and Public Sector Platforms Characteristics and DifferencesPrivate sector platforms allow for new ways of doing business by connecting different market actors. Recently, public sector platforms have emerged that engage consumer citizens for economic and societal challenges. This paper conceptualizes such platforms, based on a thorough literature review and an empirical data collection. We provide five defining characteristics of platforms and show how private and public sector platforms differ.Type: journal articleJournal: Marketing Review St. GallenVolume: 2.2019
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PublicationType: journal articleJournal: Consumption, Markets and CultureVolume: 21Issue: 4
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PublicationType: journal articleJournal: Marketing Review St. GallenVolume: 35Issue: 4