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Johanna Franziska Gollnhofer
Title
Prof. Dr.
Last Name
Gollnhofer
First name
Johanna Franziska
Email
johannafranziska.gollnhofer@unisg.ch
Phone
+41 71 224 21 40
Homepage
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1 - 10 of 10
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PublicationThe New Consumer: A Typology of Consumer Reactions to the COVID-19 Crisis(Palgrave Macmillan, )
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PublicationDo notifications spark joy? Comparing analog with digital decluttering processes(Routledge, )
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PublicationType: book section
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PublicationGrassroots Responzibilization and Makeshift Markets(Routledge, 2019)
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PublicationType: book section
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Publication
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PublicationCreating a Hyper-Place: How Refugee Helpers Create a Place for Their ValuesPurpose Research has shown that activist consumers create places that are imbued with idiosyncratic meanings, conventions, rules, and activities. However, research on why and how such places are created is scant. Methodology/approach This ethnography in the context of voluntary refugee helpers shows why and how a meaningful place is produced. Findings By drawing on spatial theory from human geography, I map out how activist consumers create a hyper-place: embedded in the dynamics of demarcating and linking, voluntary helpers set a place apart from the surrounding space and other places. This place allows for prac- tices that combine materiality, activities, and meanings in new ways in comparison to practices in traditional places. This place allows for the enactment and the conveyance of values that are not accommodated in traditional marketplaces. Originality/value I contribute to literature on activist consumers and the role of place within consumer research. Keywords: Activist consumers; place; ethnography; consumer behaviorType: book sectionJournal: Research in consumer behaviorVolume: 18
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PublicationDoing the Unthinkable - The Case of Dumpster Diving( 2014)Drawing on assemblage theory, we show how consumers create new moralities by engaging voluntarily in taboo consumption behavior. By accounting for the role of materiality in the construction of morality, we find in an ethnographic study of dumpster diving that violating taboos brings a de-stabilizing focus to prevailing morality.Type: book section