Options
Johanna Franziska Gollnhofer
Title
Prof. Dr.
Last Name
Gollnhofer
First name
Johanna Franziska
Email
johannafranziska.gollnhofer@unisg.ch
Phone
+41 71 224 21 40
Homepage
Now showing
1 - 9 of 9
-
PublicationType: conference paper
-
PublicationCustomer experiments: How customers conduct at-home experiments to examine and evaluate purchased products( 2021-10-15)
-
PublicationFrom Aesthetic to Epistemic Consumption: Analyzing Knowledge Regimes in Consumption Collectives(Association for Consumer Research (ACR), 2020)
-
Publication
-
PublicationFreed from Desire: Consumers’ Escape from Market Ideologies Through Decluttering Practices(Association for Consumer Reseach (ACR), 2020)
-
PublicationType: conference paper
-
PublicationConsumers’ Brand Experiences When Using Voice InterfacesVoice interfaces are conquering consumer lifeworlds. They offer new ways to consumers to interact with brands and challenge existing brand management theories. By drawing on an explorative approach, this paper identifies four different voice experiences that emerge when consumers access brands through voice interfaces (for instance through personal voice assistants such as Amazon Alexa): (1) brand camouflage, (2) category salience, (3) brand evocation and (4) brand amplification.Type: conference paper
-
PublicationType: conference paper
-
PublicationArchitectural branding in retail in a glocal context( 2018-08)