Now showing 1 - 10 of 61
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Cognitive Biases as Boosters: Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur

2022-06-30 , Fuchs, Matthias , Omlin, Christian , Naef, Stefan , Steiner, Thomas , Schumpf, Etienne , Gollnhofer, Johanna Franziska

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From Aesthetic to Epistemic Consumption: Analyzing Knowledge Pathways in Consumption Collectives

2020-03 , Bucher, Jan-Hendrik , Gollnhofer, Johanna Franziska , Woermann, Niklas

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Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

2019-02-06 , Gollnhofer, Johanna Franziska , Weijo, Henri , Schouten, John

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Sensing the Vocal Age: Managing Voice Touchpoints on Alexa

2018 , Gollnhofer, Johanna Franziska , Schüller, Sophie

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Schweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie

2021 , Bucher, Jan-Hendrik , Fuchs, Matthias , Gollnhofer, Johanna Franziska , Leimert, Hannah , Manke, Birte Karoline Linnea , Tomczak, Torsten , Vario, Marco

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From Aesthetic to Epistemic Consumption - Analyzing Knowledge Practices in Consumption Collectives

2020-03-12 , Bucher, Jan-Hendrik , Woermann, Niklas , Gollnhofer, Johanna Franziska

This paper explores the collective pursuit of quasi-scientific knowledge practices as a consumption activity. By comparatively analyzing focal knowledge practices in two highly-specialized consumption collectives we shed light on how consumers engage with epistemic knowledge. We thereby contribute to a better understanding of collective consumption in today's knowledge society.

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Private and Public Sector Platforms Characteristics and Differences

2019-03-22 , Ottlewski, Lydia , Gollnhofer, Johanna Franziska

Private sector platforms allow for new ways of doing business by connecting different market actors. Recently, public sector platforms have emerged that engage consumer citizens for economic and societal challenges. This paper conceptualizes such platforms, based on a thorough literature review and an empirical data collection. We provide five defining characteristics of platforms and show how private and public sector platforms differ.

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Investigating Category Dynamics: An Archival Study Of The German Food Market

2021 , Gollnhofer, Johanna Franziska , Bhatnagar, Kushagra

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Transforming community well-being through patients' lived experiences

2019 , Gallan, Andrew , McCol-Kennedy, Janet , Barakshina, Tatiana , Figueiredo, Bernado , Go Jefferies, Josephine , Gollnhofer, Johanna Franziska , et, al.

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Grassroots Responzibilization and Makeshift Markets

2018 , Gollnhofer, Johanna Franziska , Kuruglou, Alev