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Johannes Bauer
Title
Dr.
Last Name
Bauer
First name
Johannes
Email
johannes.bauer@unisg.ch
Phone
+41 71 224 7192
Homepage
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PublicationPrice Framing and Choice Order Effects in Bundle Customization DecisionsThis research demonstrates that consumers’ satisfaction with a customizable bundle depends on (1) whether the choice options for the bundle components are presented simultaneously or sequentially and (2) whether (or not) detailed segregated prices for all choice options are provided in addition to the total price of the bundle configuration.Type: conference poster