Katarina Stanoevska

Katarina Stanoevska

Title

Prof. Dr.

Last Name

Stanoevska

First name

Katarina

Email

katarina.stanoevska@unisg.ch

Phone

+41 71 224 2793

Homepage

http://www.mcm.unisg.ch

Now showing 1 - 8 of 8

Applications of Blogs in Corporate Communication

(Università della Svizzera italiana, 2007-12-19)
Fleck, Matthes
;
Kirchhoff, Lars
;
Meckel, Miriam
;
Stanoevska-Slabeva, Katarina

Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.

Type: journal article

Journal: Studies in Communication Sciences

Volume: 7

Issue: 2

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/79838
Using social network analysis to enhance information retrieval systems

( 2008-09-12)
Kirchhoff, Lars
;
Stanoevska-Slabeva, Katarina
;
Nicolai, Thomas
;
Fleck, Matthes

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/77893
Why do corporations favour special interest topics for their blog experiments?

( 2007-05-31)
Fleck, Matthes
;
Kirchhoff, Lars
;
Stanoevska-Slabeva, Katarina

Past studies on weblogs and the blogosphere have indicated that reputation building is one of the most important motivation for individual bloggers. In our research we argue that corporations should include weblogs in their communication matrix for the use of reputation building. Therefore we propose the use of special interest topics in weblogs as an effective way to create suitable and remarkable attention. The central research question is which types of special interest weblogs can be identified in that context to be successful. Furthermore it is of special interest in which relation the content of those blogs is associated to the core business of the company.

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/80653
Folksonomy und Tags oder warum es im Web keine Regale gibt

(Nomos, 2008)
Fleck, Matthes
;
Kirchhoff, Lars
;
Meckel, Miriam
;
Stanoevska-Slabeva, Katarina

Type: book section

Volume: 1

Issue: 1

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/79147
Einsatzmöglichkeiten von Blogs in der Unternehmenskommunikation

(Gabler, 2008)
Fleck, Matthes
;
Kirchhoff, Lars
;
Meckel, Miriam
;
Stanoevska-Slabeva, Katarina
;
Meckel, Miriam
;
Schmid, Beat

Type: book section

DOI: 10.1007/978-3-8349-9772-2_16

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/79148
Einsatzmöglichkeiten von Blogs in der Unternehmenskommunikation

(Vahlen, 2007)
Fleck, Matthes
;
Kirchhoff, Lars
;
Meckel, Miriam
;
Stanoevska-Slabeva, Katarina
;
Große-Leege, Dirk
;
Bauer, Hans H.
;
Rösger, Jürgen

Type: book section

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/81489
Bürgerjournalismus in der Berichterstattung zur Fussball Bundesliga

( 2008-04-03)
Fleck, Matthes
;
Kirchhoff, Lars
;
Meckel, Miriam
;
Stanoevska-Slabeva, Katarina

Type: presentation

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/78487
Typologien von Blogs in der Unternehmenskommunikation

( 2007-03-30)
Fleck, Matthes
;
Kirchhoff, Lars
;
Meckel, Miriam
;
Stanoevska-Slabeva, Katarina

Type: presentation

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/80863

Katarina Stanoevska

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