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Business Models for Digital Business Ecosystems: The Case of the Open Negotiation Environment (ONE) Platform

2009-06-01 , Hoyer, Volker , Stanoevska-Slabeva, Katarina

The process of business negotiations of complex products or services is an essential binding element in today's dynamic global markets. The Digital Business Ecosystem (DBE) paradigm provides a concept for understanding such dynamic global businesses. However, an analysis form a business model perspective is still missing. This paper presents the case study of an envisioned Open Source decentralized negotiation platform which is currently under development. In contrast to existing negotiation platforms such as Ebay in the B2C market or Ariba in the B2B market, the negotiation platform is based on a decentralized philosophy both on technical and organiza-tional level following the DBE paradigm. The analysis is structure along seven major components according to the MCM Business Model Framework: features of the specific product or service, features for the specific medium (technology), potential customers, value chain, financial flow, flow of goods and services, societal environment. As a result, we categorize the characteristics and challenges in the different business model components providing the foundation to analyze further business ecosystems from a business model perspective.

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Publication

Generic Business Model Types for Enterprise Mashup Intermediaries

2009-08-06 , Hoyer, Volker , Stanoevska-Slabeva, Katarina , Nelson, Matthew L.

The huge demand for situational and ad-hoc applications desired by the mass of business end users led to a new kind of Web applications, well-known as Enterprise Mashups. Users with no or limited programming skills are empowered to leverage in a collaborative manner existing Mashup components by combining and reusing company internal and external resources within minutes to new value added applications. Thereby, Enterprise Mashup environments interact as intermediaries to match the supply of providers and demand of consumers. By following the design science approach, we propose an interaction phase model artefact based on market transaction phases to structure required intermediary features. By means of five case studies, we demonstrate the application of the designed model and identify three generic business model types for Enterprise Mashups intermediaries (directory, broker, and marketplace). So far, intermediaries following a real marketplace business model don't exist in context of Enterprise Mashups and require further research for this emerging paradigm. Winner of the Best Paper Award (http://www.amcis2009.org)