Katarina Stanoevska

Katarina Stanoevska

Title

Prof. Dr.

Last Name

Stanoevska

First name

Katarina

Email

katarina.stanoevska@unisg.ch

Phone

+41 71 224 2793

Homepage

http://www.mcm.unisg.ch

Now showing 1 - 5 of 5

Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism

(Springer Berlin Heidelberg, 2018-04)
Wozniak, Thomas
;
Schaffner, Dorothea
;
Stanoevska-Slabeva, Katarina
;
Lenz-Kesekamp, Vera Kristina

As online activities increasingly shift to mobile devices, organizations especially in tourism must understand which factors drive and inhibit mobile consumer behaviour, if they want to remain competitive. Thus, this paper analyses the effects of psychological factors on mobile consumer behaviour. Drawing on multiple established theories, four psychological factors are identified: (1) smartphone self-efficacy, (2) mobile-specific innovativeness, (3) mobile users’ information privacy concerns, and (4) personal attachment to smartphone. Using a structural equation modeling approach with a large-scale consumer sample, the effects of these factors on two fundamental types of mobile consumer behaviour are analysed: behaviour along the mobile customer journey and consumers’ willingness to disclose personal data in return for personalized mobile experiences. The results confirm the relevance of the identified factors for mobile consumer behaviour. These findings have several implications for the design and management of mobile touch points in tourism.

Type: journal article

Journal: Information Technology & Tourism

Volume: 18

Issue: 1-4

URL: https://link.springer.com/article/10.1007/s40558-017-0101-8

DOI: 10.1007/s40558-017-0101-8

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/100628

Scopus© Citations 23
Mobile Consumer Segments' Perception and Usage of Location- based In- Store Mobile Shopper Marketing

(AMA Educators Proceedings, 2017)
Stanoevska-Slabeva, Katarina
;
Wozniak, Thomas
;
Lenz-Kesekamp, Vera Kristina
;
Schaffner, Dorothea
;
Chandy, R.

Type: journal article

Issue: 28

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/103488
Segmentation of Smartphone Users Based on Psychological Factors

( 2018-05-25)
Stanoevska-Slabeva, Katarina
;
Lenz-Kesekamp, Vera Kristina
;
Wozniak, Thomas
;
Schaffner, Dorothea

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/100455
Assimilation of Mobile Marketing in Organisations

( 2017-01-04)
Stanoevska-Slabeva, Katarina
;
Lenz-Kesekamp, Vera Kristina
;
Wozniak, Thomas
;
Schaffner, Dorothea

Type: conference paper

DOI: 10.24251/HICSS.2017.174

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/102744
Mobile Marketing - Wo stehen Schweizer Unternehmen und Konsumenten

( 2017-01)
Stanoevska-Slabeva, Katarina
;
Lenz-Kesekamp, Vera Kristina
;
Wozniak, Thomas
;
Schaffner, Dorothea
;
Fleck, Matthes
;
Gasser, Brigitte

Type: case study

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/102779

Katarina Stanoevska

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