Katarina Stanoevska

Title

Prof. Dr.

Last Name

Stanoevska

First name

Katarina

Email

katarina.stanoevska@unisg.ch

Phone

+41 71 224 2793

Homepage

http://www.mcm.unisg.ch

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Mobile Consumer Segments' Perception and Usage of Location- based In- Store Mobile Shopper Marketing

(AMA Educators Proceedings, 2017)
Stanoevska-Slabeva, Katarina
;
Wozniak, Thomas
;
Lenz-Kesekamp, Vera Kristina
;
Schaffner, Dorothea
;
Chandy, R.

Type: journal article

Issue: 28

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/103488