Katarina Stanoevska

Title

Prof. Dr.

Last Name

Stanoevska

First name

Katarina

Email

katarina.stanoevska@unisg.ch

Phone

+41 71 224 2793

Homepage

http://www.mcm.unisg.ch

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Towards a Reference Model for M-Commerce Applications

( 2003-06-16)
Stanoevska-Slabeva, Katarina
;
Wrycza, Stanislaw

Not long ago m-commerce was proclaimed as the next technological revolution and opportunity for companies to provide a new distribution channel for customers. But, first examples of m-commerce applications show that only those applications are accepted by customers that provide clear added value compared to the on- and off-line channel. But how can the suitability for m-commerce be assessed by companies? Concepts, guidelines and methodologies for the development of strategies for m-commerce are not available yet. This paper tries to fill the gap and provides guidelines for the design and implementation of m-commerce applications based on the media reference model.

Type: conference paper

URL: http://aisel.aisnet.org/ecis2002/159

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/69514