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Katarina Stanoevska
Title
Prof. Dr.
Last Name
Stanoevska
First name
Katarina
Email
katarina.stanoevska@unisg.ch
Phone
+41 71 224 2793
Homepage
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1 - 10 of 24
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PublicationCSR Communication on Instagram: Exploring CSR Signals and Countersignals in a Visually-Oriented Social Media Platform( 2023-05-26)Corporate Social Responsibility (CSR) communication is increasingly pursued in interactive form over social media. This has given rise to research on the effectiveness of social media CSR posts. Most of this research considers Twitter and Facebook, while recent visual social media such as Instagram (IG) are yet underexplored. By referring to signaling theory, this paper explores the effects of both IG CSR posts (signals) and their components (CSR image and text) on user engagement in the form of likes and comments (countersignals). A computational research approach was employed to scrape 39'400 IG posts with associated audience engagement information in terms of likes and comments (544,031) of 394 companies. The data analysis reveals that compared to non-CSR posts, CSR posts tend to result in a lower number of likes and comments and an increase in the proportion of negative comments. However, this negative effect of CSR communication on IG seems to vary between companies and across industries considerably, thus suggesting that CSR communication effectiveness is not only a function of CSR post features, but also users' perceptions about business entities. With these insights, the paper adds to the knowledge about the effects of CSR posts in visual-oriented social media and provides guidelines on how to design effective IG CSR posts.Type: conference paper
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PublicationType: conference paper
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PublicationType: conference paper
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PublicationFacebook Push Notification as Triggers for Habit-Forming Feedback Loops( 2022-07-18)This abstract analyses if push notifications of social media (SM) to users lead are the starting point for habit-forming feedback loops according to the hook concept based on the example of Facebook push notifications. Facebook push notifications are conceptualized as starting point of a chain of persuasive offerings that result in Facebook triggered escapism. A push notification is successful, i.e. has high persuasiveness when addressed users react on it, enter the platform and stay longer in Facebook. Thus, through reacting on push notifications users get immersed into Facebook’s entertainment and media offerings, which results in a triggered escapist consumption of the offered content by the platform. The empirical results reveal that self-control is negatively related to triggered Facebook escapism. Usability of push Facebook notifications is positively related to triggered Facebook escapism. Triggered Facebook escapism furthermore results in positive effects for users in term of enjoyment, autonomy, competence and relatedness. It is negatively related to feeling of guilt.
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PublicationType: conference paper
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PublicationCSR Communication Strategies for Twitter : Microblogging as a Tool for Public Relations(International Communication Association, 2011-05-28)
;Etter, MichaelThis study explores how companies use the social media tool Twitter for CSR communication. By analyzing CSR communication conducted by 30 most central corporate Twitter accounts, identified through social network analysis within a CSR-Twitter-network consisting of 19'855 Twitter members, we contribute to the understanding of Twitter's role for CSR communication and public relations. Manually conducted content analysis of totally 41‘864 corporate Twitter messages gives insights into different strategies concerning intensity and interactivity of CSR communication. Based on theoretical foundations and empirical findings four CSR communication strategies for Twitter are identified. -
PublicationSocial network based individualized agenda setting : An approach towards developing an social network based agenda setting(ASNA Applications of Social Network Analysis, 2011-09-09)Type: conference paper
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PublicationInformation Diffusion in Twitter Communities : Theory driven approach towards explaining topic based information diffusion(Applications of Social Network Analysis, 2011-09-14)Type: conference paper
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PublicationDie Rolle von Journalisten in Sozialen Medien am Beispiel Twitter(Institut für Kommunikation und Marketing IKM, 2010-03-26)
;Fleck, MatthesType: conference paper -
PublicationSAP Research RoofTop Marketplace( 2009-04-20)
;Hoyer, Volker ;Gilles, Florian ;Fleischmann, Kathrin ;Dreiling, AlexanderEnterprise Mashups have gained momentum in the last years. Business users with no or limited programming skills are empowered to leverage in a collaborative manner existing mashable components. By combining and reusing Web-based resources within minutes, business users are able to create new value added applications to solve an individual and ad-hoc business problem. In this demo, we show the SAP Research RoofTop Marketplace prototype that transfers established marketplace concepts and principles to the Enterprise Mashup paradigm in order to handle business and organizational challenges of the Mashup paradigm in enterprise environments.Type: conference paper
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