Now showing 1 - 10 of 93
No Thumbnail Available
Publication

Is there a Social Impact Paradox in Cross-Channel Communication? - A Management Perspective

2022-08-05 , Schaer, Armando , Dalmus, Caroline , Stanoevska-Slabeva, Katarina

No Thumbnail Available
Publication

Extended abstract: Un-locking strategic lock-ins of local media – A quasi-experiment in a Swiss local media market

2020-05-20 , Wilczek, Bartosz , Stanoevska, Katarina , Koetering, Kimberley , Meckel, Miriam

No Thumbnail Available
Publication

Segmentation of Smartphone Users Based on Psychological Factors

2018-05-25 , Stanoevska-Slabeva, Katarina , Lenz-Kesekamp, Vera Kristina , Wozniak, Thomas , Schaffner, Dorothea

No Thumbnail Available
Publication

Modeling and Measuring Social Media Literacy of Digital Natives in the Example of the Lake Constance Region

2017-12-10 , Stanoevska-Slabeva, Katarina , Müller, Severina , Lippe, Sonia , Seufert, Sabine , Hagel, Stephanie , Lischeid, Thomas , Ott, Martina , Vom Brocke, Jan

No Thumbnail Available
Publication

Nudging in the Pre-Purchase Phase: On the Effectiveness of Social Norm Nudges, Previous TikTok Usage and Potential Interactions

2022-08-09 , Schär, Armando , Dalmus, Caroline , Stanoevska-Slabeva, Katarina

No Thumbnail Available
Publication

Application of Digital Nudging in Customer Journeys – A Systematic Literature Review

2019-08 , Schär, Armando , Stanoevska-Slabeva, Katarina

More and more decisions are made on screens. Digital nudging attempts to guide users’ decisions on these screens. One relevant application area of digital nudging are customer journeys. Emerging research on this topic mainly analyses digital nudging on companies’ owned conversion screens (i.e. websites). However, in a multi-channel, multi-owner customer journeys (i.e. own website and search engine or social media) there is increasing need to guide users through various digital touchpoints along all stages of the customer journey. This paper examines existing research on the application of digital nudging throughout customer journeys. The literature review reveals that nudging has been considered in customer journey-related literature, but so far with little explicit cross-referencing to nudging and behavioral economics research. The scientific contribution of this paper comprises a synthesis of existing research, identification of research gaps and a research agenda to study the application of digital nudging along the customer journey.

No Thumbnail Available
Publication

The Bright Side of Social Media Escapism

2017-05-29 , Müller, Severina , Stanoevska-Slabeva, Katarina , Meckel, Miriam

Escapism, describing a temporary escape from everyday life into the world of media, is considered as a key driver of media use and has been studied extensively in relation to traditional media such as television. However, in the context of social media, little is known about the prevalence and mechanisms of escapism. Against this background, we conducted an online survey with 775 Facebook users that examined the antecedents of Facebook escapism as well as its outcomes on entertainment experiences. The results reveal that Facebook escapism is provoked by a low need for cognition and low life satisfaction. Regarding the effects, the findings indicate that Facebook Escapism not only fulfills the hedonic need for enjoyment but also the eudaimonic needs for autonomy, competence and relatedness. Furthermore, we found that differentiating between consuming, participating, and producing Facebook user types is insightful for explaining differences in the relationships of escapism with its antecedents and outcomes.

No Thumbnail Available
Publication

Understanding the Impact of Sustainability and CSR Information in D2C Online Shops on Consumer Attitudes and Behavior – A Literature Review

2021-01-05 , Schacker, Maximilian , Stanoevska-Slabeva, Katarina

No Thumbnail Available
Publication

The Persuasive Power of Facebook Push Notifications

2018-08 , Stanoevska-Slabeva, Katarina , Lenz-Kesekamp, Vera Kristina , Mierzejewska, Bozena Izabela , Mueller, Severina , Meckel, Miriam

No Thumbnail Available
Publication

Assimilation of Mobile Marketing in Organisations

2017-01-04 , Stanoevska-Slabeva, Katarina , Lenz-Kesekamp, Vera Kristina , Wozniak, Thomas , Schaffner, Dorothea