Katarina Stanoevska
Thumbnail Image
Title
Prof. Dr.
Last Name
Stanoevska
First name
Katarina
Email
katarina.stanoevska@unisg.ch
Phone
+41 71 224 2793
Homepage

Filters

2 2
Reset filters

Settings
Now showing 1 - 4 of 4
No Thumbnail Available
Publication

Influential Factors of Recommendation Behaviour in Social Network Sites : An Empirical Analysis

2011-06-09 , Ebermann, Jana , Stanoevska-Slabeva, Katarina , Wozniak, Thomas , Tuunainen, Virpi , Nandhakumar, Joe , Rossi, Matti , Soliman, W.

This paper analyzes influential factors of recommendation behaviour in social network sites (SNSs). Extant research on both SNSs and electronic word of mouth (eWOM) has given insufficient attention to SNSs as a potential eWOM channel. Considering the specificities of SNSs, this paper distinguishes implicit and explicit recommendation behaviour. Drawing upon research on eWOM, SNSs, and knowledge exchange, influential factors of implicit and explicit recommendation behaviour are identified. A theoretical model explaining why SNS users (do not) engage in implicit and explicit recommendation behaviour is developed. Structural equation modeling (SEM) is used for hypothesis testing. Data was collected via an online survey from 832 SNS users. The empirical results show a positive impact of reciprocity on both implicit and explicit recommendation behaviour, a negative impact of fear of producing spam on implicit recommendation behaviour, and a positive impact of both implicit recommendation behaviour and the perceived value of the recommended product on explicit recommendation behaviour

View
No Thumbnail Available
Publication

Overview of business models for Web 2.0 communities

2006-09-28 , Hoegg, Roman , Martignoni, Robert , Meckel, Miriam , Stanoevska-Slabeva, Katarina , Meißner, Klaus , Engelien, Martin

A new type of communities is gaining momentum on the web and is reshaping online communication and collaboration patterns and the way how information is consumed and produced. Examples of such communities are Wikipedia, MySpace, OpenBC, YouTube, Folksonomies, numerous Weblogs and others. In literature different terms can be found to denote the emerging and growing new phenomenon: social software or peer production. In the year 2005, Tim O'Reilly popularized the term Web 2.0 . While the first two terms can be applied also to earlier, already established forms of online communities, the term Web 2.0 is mostly applied to emphasize the differences of emerging communities compared to earlier forms of online communities, encompassing various perspectives - technology, attitude, philosophy. While, recently the mass media have picked up broadly the term Web 2.0 and the related phenomenon of emerging online communities, there has been less attention in the scientific community. First papers are available that try to define the phenomenon and to relate it to existing developments. Other papers categorize Web 2.0 communities and provide a first detailed description of the various kind of communities. There are also first papers that focus on a certain type of Web 2.0 communities as for example: social networking communities, Online Encyclopedias, Folksonomies. The most widely researched phenomenon are Web-blogs .

View
No Thumbnail Available
Publication

An Examination of the Corporate Social Responsibility Discourse in the Blogosphere

2008-04-24 , Fieseler, Christian , Fleck, Matthes , Stanoevska-Slabeva, Katarina

In this paper we utilize social network analysis to examine the interaction patterns between corporate blogs devoted to sustainability issues and the blogosphere, a clustered online network of collaborative actors. By analyzing the structural embeddedness of a prototypical blog in such a virtual community, we show the potentials of online platforms for engagement with an increasingly socially and ecologically aware customer base. It is furthermore demonstrated that consumer involvement via sustainability blogs is a valuable new practice for communications and brand management and opens new horizons for communicating corporate social responsibility issues to key constituencies online.

View
No Thumbnail Available
Publication

Mobile Web 2.0

2007-06-03 , Martignoni, Robert , Stanoevska-Slabeva, Katarina , Markus, M. Lynne

After years of stagnation in the Internet following the burst of the New Economy, a new phenomenon ignites the fantasies of the Internet community. Web 2.0 seems to redefine the economical foundations of the Internet economy. Services such as MySpace, YouTube and Second Life have demonstrated the power of the alleged new online community services. User-generated content and social networks are the artefacts of the new movement. The mobile service industry has picked up the trend, and developed cutting-edge mobile services based on usergenerated content. In the paper the emerging mobile extensions of existing online Web 2.0 applications and pure mobile Web 2.0 services are analysed and compared and the potentials for a profitable positioning of mobile operators in the value chain are extracted.

View