Katarina Stanoevska
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Prof. Dr.
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Stanoevska
First name
Katarina
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katarina.stanoevska@unisg.ch
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+41 71 224 2793
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Applications of Blogs in Corporate Communication

2007-12-19 , Fleck, Matthes , Kirchhoff, Lars , Meckel, Miriam , Stanoevska-Slabeva, Katarina

Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.

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The Bright Side of Social Media Escapism

2017-05-29 , Müller, Severina , Stanoevska-Slabeva, Katarina , Meckel, Miriam

Escapism, describing a temporary escape from everyday life into the world of media, is considered as a key driver of media use and has been studied extensively in relation to traditional media such as television. However, in the context of social media, little is known about the prevalence and mechanisms of escapism. Against this background, we conducted an online survey with 775 Facebook users that examined the antecedents of Facebook escapism as well as its outcomes on entertainment experiences. The results reveal that Facebook escapism is provoked by a low need for cognition and low life satisfaction. Regarding the effects, the findings indicate that Facebook Escapism not only fulfills the hedonic need for enjoyment but also the eudaimonic needs for autonomy, competence and relatedness. Furthermore, we found that differentiating between consuming, participating, and producing Facebook user types is insightful for explaining differences in the relationships of escapism with its antecedents and outcomes.

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Einsatzmöglichkeiten von Blogs in der Unternehmenskommunikation

2008 , Fleck, Matthes , Kirchhoff, Lars , Meckel, Miriam , Stanoevska-Slabeva, Katarina , Meckel, Miriam , Schmid, Beat

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Einsatzmöglichkeiten von Blogs in der Unternehmenskommunikation

2007 , Fleck, Matthes , Kirchhoff, Lars , Meckel, Miriam , Stanoevska-Slabeva, Katarina , Große-Leege, Dirk , Bauer, Hans H. , Rösger, Jürgen

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Publication

Extended abstract: Un-locking strategic lock-ins of local media – A quasi-experiment in a Swiss local media market

2020-05-20 , Wilczek, Bartosz , Stanoevska, Katarina , Koetering, Kimberley , Meckel, Miriam

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Publication

Visuelle Kommunikation in Facebook

2011-04-09 , Plotkowiak, Thomas , Ebermann, Jana , Hoffmann, Friederike , Stanoevska-Slabeva, Katarina , Meckel, Miriam

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Web 2.0 Geschäftsmodelle

2008 , Hoegg, Roman , Martignoni, Robert , Meckel, Miriam , Stanoevska-Slabeva, Katarina , Meckel, Miriam , Stanoevska-Slabeva, Katarina

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The Persuasive Power of Facebook Push Notifications

2018-08 , Stanoevska-Slabeva, Katarina , Lenz-Kesekamp, Vera Kristina , Mierzejewska, Bozena Izabela , Mueller, Severina , Meckel, Miriam

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Discovering new roles of journalists using social network analysis and twitter

2010-07-02 , Stanoevska-Slabeva, Katarina , Meckel, Miriam , Ebermann, Jana , Plotkowiak, Thomas , Fleck, Matthes

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Wird das Web 2.0 mobil? : Entwicklungsstand des mobilen Web 2.0 am Beispiel von

2008 , Högg, Roman , Martignoni, Robert , Stanoevska-Slabeva, Katarina , Meckel, Miriam , Stanoevska-Slabeva, Katarina , Meckel, Miriam

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