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Katarina Stanoevska
Netzwerk-Journalismus : Zur veränderten Vermittlerrolle von Journalisten am Beispiel einer Case Study zu Twitter und den Unruhen in Iran
Applications of Blogs in Corporate Communication
2012-01-01
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Plotkowiak, Thomas
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Stanoevska-Slabeva, Katarina
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Ebermann, Jana
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Meckel, Miriam
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Fleck, Matthes
2007-12-19
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Fleck, Matthes
,
Kirchhoff, Lars
,
Meckel, Miriam
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Stanoevska-Slabeva, Katarina
Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.