Now showing 1 - 2 of 2
  • Publication
    Embodied multi-discursivity: An aesthetic process approach to sustainable entrepreneurship
    (Sage Publ., 2017) ;
    Shrivastava, Paul
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    Branzei, Oana
    Sustainable entrepreneurship is a vital and growing area of entrepreneurship studies. Although charged with multiple potentially conflicting discourses, sustainable entrepreneurship is usually viewed from a binary logic of business versus sustainability. This article uses an aesthetic process approach to sustainable entrepreneurship to move beyond this binary logic and unearth the tensions between multiple discourses. The authors introduce the construct of embodied multi-discursivity that addresses this issue methodologically as well as conceptually. By combining discourse analysis with aesthetic inquiry, the article pushes the boundaries of "traditional" qualitative methods. The aim is to encourage sustainable entrepreneurship scholars to expand their methodological horizon to capture the emotionally charged, value-laden processes they study. Embodied multi-discursivity shows how multi-discursive processes of entrepreneurship come into being, how they are disrupted, and how they can break into a duality that ignores the variety of discourses. The authors conclude by drawing some implications for sustainable entrepreneurship.
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    Scopus© Citations 32
  • Publication
    HAND / HEART / HEAD Aesthetic Practice Pedagogy for Deep Sustainability Learning
    (Greenleaf, 2014-07-14)
    Ivanaj, Vera
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    ;
    Shrivastava, Paul
    This paper proposes that aesthetic inquiry can convey emotional knowledge related to sustainability topics, which is different from scientific inquiry that conveys facts and analysis. Sustainability is an emotionally charged theme of study and people often have difficulty in grappling with its complexity. We provide a method of artbased learning that can help people to understand and deal with sustainability topics as opposed to classical ways of learning (lectures, coursework). Art is a vehicle of human emotions, and aesthetic inquiry can help to get at the emotional connection between humans and nature. During the 'workshop' process we have developed over the past few years, participants produce paintings, drawings and metaphors that bring life to their vision of sustainability. Expressing this perspective as a work of art and sharing it with others, helps them to better understand underlying concepts, creates a sense of community and gives courage to take action.
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