Kim Poldner

This paper aims to answer the question what practices entrepreneurs use to construct their ventures. Academic research often focuses on one sensory modality as a route to knowing (Pink 2009). We take a holistic approach by involving all the senses as it is the 'experiecing, knowing and emplaced body' (Pink 2009: 25) that can make us understand best. We have distilled nine practices that entrepreneurs use to venture in a glocal economy. Emotive practices consist of translation, connection and support. Aesthetic practices include metaphorization, authenticity and sensorization. Economic practices refer to exposure, place-making and commercialization.

This paper challenges the current discourse on ecopreneurship and existing typologies. Through examining 40 ecopreneurs within the ethical fashion movement, the paper aims to contribute to a process-based view of ecopreneurship. The method used explores possibilities to study the organization of the movement which the paper poses as a 'rhizomatic network'.