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Markus Kreutzer
Title
Prof. Dr.
Last Name
Kreutzer
First name
Markus
Email
markus.kreutzer@unisg.ch
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PublicationCoordinating Growth Initiatives in Multi-Unit FirmsRealising corporate growth remains a challenging task for most firms. In this paper, we examine how multi-unit corporations can effectively coordinate the evolution of their growth initiatives. Based upon research on coordination, we identify four ideal modes that corporations can adopt as a means to dealing with their growth ambitions. We label these four: agenda-setting, context-setting, directing and self-organising. We show how these coordination modes represent different options for corporate management and have different implications for the role split between top managers and managers on subsequent levels. We illustrate them by using primary and secondary data from 51 corporations based in Europe, North America and Asia. Each mode is connected with particular managerial challenges and is most effective in combination with specific context factors. Practitioners can use these insights to deliberately apply an appropriate coordination mode for their growth initiatives.Type: journal articleJournal: Long Range PlanningVolume: 43Issue: 1
Scopus© Citations 27 -
PublicationType: journal articleJournal: Harvard Business ManagerIssue: Oktober
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PublicationOrganizational Control and Strategic Growth Initiatives - A Contingency Perspective( 2009-10-13)