Martin Eppler
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Prof. Dr.
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Eppler
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Martin
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martin.eppler@unisg.ch
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+41 71 224 2297
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  • Publication
    Pairwise Communication for Innovation at Work
    (Springer, 2016)
    Eppler, Martin J.
    ;
    McGrath, Lawrence
    In this chapter, we argue for the overlooked potential of dyadic (pairwise) communication for innovation efforts in organizations. We review the research that documents that pairs outperform other team constellations when it comes to idea development and refinement. We describe how to setup and optimize such dyadic communication so that it can contribute to organizational innovation. In the chapter, we give readers a strategy to leverage teams of two for innovation efforts, and we show how managers can enable pairwise communication. Cornerstone of the chapter are a concise and instructive typology of creative pairs as well as guidelines for their setup, management and transition. We conclude the chapter with an outlook on future research on dyadic communication for innovation.
    Type: book section
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/105040