Now showing 1 - 10 of 34
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Perspektiven für Face-Recognition im Data-Driven-Marketing

2020 , Reinhold, Michael , Herhausen, Dennis , Pahl, Maximilian Niklas , Wulf, Jochen

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Grobe Fehler vermeiden und das Minimum erfüllen

2014-06-01 , Belz, Christian , Reinhold, Michael

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Wer das Gold hält, bestimmt die Regeln

2006-08-01 , Schmitz, Christian , Reinhold, Michael

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Industriegüter im internationalen Vertrieb. Und das Management dazu

1998 , Belz, Christian , Reinhold, Michael

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High-End-Marketing in Hightech und Luxus (Nihil novis sub sole?)

2016-11-02 , Reinhold, Michael , Belz, Christian

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Data-driven Intelligence for SME E-Business : A Marketing and Sales Perspective

2014-06-18 , Reinhold, Michael , Reinhold, Stephan

Recommendations systems are coveted intelligence systems in e-business that provide benefits such as automated cross- and upselling. However, they were impractical to adopt in SME contexts characterized by scarce transaction data. Based on an SME case study (dayzzi.com), we demonstrate how SME's can overcome three essential barriers to adopt recommendation systems. Large scale simulation and modelling techniques is the key.

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Fit für den internationalen Vertrieb

2002 , Belz, Christian , Reinhold, Michael

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Ausschreibungen im Vertrieb gewinnen

2014-09-12 , Belz, Christian , Reinhold, Michael

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Dimensionen der Kundenzufriedenheit an Publikumsmessen

2014-08-20 , Reinhold, Michael , Ross, Christian

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Kernkompetenz und Nadelöhr

1999 , Belz, Christian , Reinhold, Michael