Now showing 1 - 10 of 36
No Thumbnail Available
Publication

Perspektiven für Face-Recognition im Data-Driven-Marketing

2020 , Reinhold, Michael , Herhausen, Dennis , Pahl, Maximilian Niklas , Wulf, Jochen

No Thumbnail Available
Publication

Grobe Fehler vermeiden und das Minimum erfüllen

2014-06-01 , Belz, Christian , Reinhold, Michael

No Thumbnail Available
Publication

Wer das Gold hält, bestimmt die Regeln

2006-08-01 , Schmitz, Christian , Reinhold, Michael

No Thumbnail Available
Publication

Industriegüter im internationalen Vertrieb. Und das Management dazu

1998 , Belz, Christian , Reinhold, Michael

No Thumbnail Available
Publication

High-End-Marketing in Hightech und Luxus (Nihil novis sub sole?)

2016-11-02 , Reinhold, Michael , Belz, Christian

No Thumbnail Available
Publication

Data-driven Intelligence for SME E-Business : A Marketing and Sales Perspective

2014-06-18 , Reinhold, Michael , Reinhold, Stephan

Recommendations systems are coveted intelligence systems in e-business that provide benefits such as automated cross- and upselling. However, they were impractical to adopt in SME contexts characterized by scarce transaction data. Based on an SME case study (dayzzi.com), we demonstrate how SME's can overcome three essential barriers to adopt recommendation systems. Large scale simulation and modelling techniques is the key.

No Thumbnail Available
Publication

Fit für den internationalen Vertrieb

2002 , Belz, Christian , Reinhold, Michael

No Thumbnail Available
Publication

Ausschreibungen im Vertrieb gewinnen

2014-09-12 , Belz, Christian , Reinhold, Michael

No Thumbnail Available
Publication

Dimensionen der Kundenzufriedenheit an Publikumsmessen

2014-08-20 , Reinhold, Michael , Ross, Christian

No Thumbnail Available
Publication

Kernkompetenz und Nadelöhr

1999 , Belz, Christian , Reinhold, Michael