Moritz Loock
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Prof. Dr.
Last Name
Loock
First name
Moritz
Email
moritz.loock@unisg.ch
Phone
+41 71 224 2586

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  • Publication
    Going Beyond Best Technology and Lowest Price : On Renewable Energy Investors' Preference for Service-driven Business Models
    (Elsevier, 2012-01)
    Loock, Moritz
    Renewable energy is becoming increasingly important for economies in many countries. But still in an emerging industry, renewable energy requires supportive energy policy helping firms to develop and protect competitive advantages in global competition. As a guideline for designing such policy, we consult well-informed stakeholders within the renewable energy industry: investors. Their preferences serve as explorative indicator for assessing which business models might succeed in competition. To contribute to only limited research on renewable energy investors' preferences, we ask, which business models investment managers for renewable energy prefer to invest in. We report from an explorative study of 380 choices of renewable energy investment managers. Based on the stated preferences, we modelled three generic business models to calculate the share of investors' preferences. We find exiting evidence: a "customer intimacy" business model that proposes best services is much more preferred by investors than business models that propose lowest price or best technology. Policy-makers can use those insights for designing policy that supports service-driven business models for renewable energy with a scope on customer needs rather than technology or price. Additionally, we state important implications for renewable energy entrepreneurs, managers and research.
    Type: journal article
    Journal: Energy Policy
    Volume: 40
    Issue: 3
    DOI: 10.1016/j.enpol.2010.06.059
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/92149
    Scopus© Citations 78
  • Publication
    Empowering Local Electricity Retail Markets through Business Modeling
    (University of St Gallen, 2015)
    Loock, Moritz
    ;
    Bohnsack, René
    ;
    Reuter, Emmanuelle
    ;
    Kunze, Christian
    Energy markets are expected to change. One interesting new market design is a local electricity retail market for prosumers. Such local energy markets provide interesting opportunities to accommodate major dynamics in the energy industry. However, business modeling for such local electricity retail markets is a challenge. Not only do emerging local energy markets differ from established markets, but they are also likely to differ among each other in regard to local regulations, local technical system set-ups, or local patterns of social acceptance. New business models for these markets can be developed for different owners - such as utilities, start-ups, or new entrants - or even for new forms of organizations, such as energy cooperatives. Within this case study students explore the emergence of a decentralized energy world as an opportunity for business modeling. Students learn about strategic issues in the energy business that shape current and future markets. They practice business modeling which accounts for the multi-level drivers that shape this market transition. The students in particular engage in business model composition for local electricity markets and compose new business models for empowering prosumers with smart grid power services and "energy managers from the hood". Ref.: 315-351-1 / 8 http://www.thecasecentre.org/educators/products/view?id=131609
    Type: case study
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/107315