Now showing 1 - 4 of 4
  • Publication
    Business modeling as configuring heuristics : editors C. Baden-Fuller and V. Mangematin
    (Emerald, 2015-04-20) ;
    Hacklin, Fredrik
    While recent research has referred to a cognitive view on ‘business modeling', it remains unclear in specifying the cognitive foundations of how such modeling happens. This paper proposes building on heuristics as models of individual cognition, which have proved effective foundations of adaptive individual and managerial behaviors. By also drawing on gestalt theory to specify principles of modeling as rule-based form giving, we propose business modeling as a managerial cognitive process of configuring heuristics. The paper makes three contributions. First, we introduce heuristics to the business modeling literature, and so provide an established theory of adaptive individual behavior that strengthens the cognitive foundations of business modeling. Second, we conceptualize and theorize on the cognitive activity of business modeling as an iterative process of configuring heuristics by applying gestalt principles. Although the literature on business models has referred to the theories of configurations and gestalt, it has been left to this work to make the theoretical linkages between heuristics, gestalt theory and business modeling explicit. Third, our work contributes to the micro-foundations of the cognitive processes underlying business modeling and thus to broader accounts of adaptive managerial behaviors. --- This article is © Emerald Group Publishing, and permission has been granted for this version to appear here (https://www.alexandria.unisg.ch/Publikationen/240581). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
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    Scopus© Citations 20
  • Publication
    When Intuitions Collide in the Pursuit of Sustainability: Heuristics in Firms and their Dynamics
    (SMS Strategic Management Society, 2013-09-29)
    Hinnen, Gieri
    ;
    Heuristics are essential for adaptive behavior of individuals (Gigerenzer, Hertwig, & Pachur, 2011). In the light of sustainable change adaptive behavior is also of interest for firms. It appears that firms learn and make use of heuristics (Bingham & Eisenhardt, 2011). However, organizations are formed by groups of individuals and it is unclear how heuristics emerge within groups. Moreover, scholars lately highlight the existence of multiple and paradoxical rationalities within organizations (Smith & Lewis, 2011). How do multiple intuitions in groups affect our view on heuristics in firms? We theorize on heuristics in firms and their dynamics from a complexity theory lens. We develop a model that predicts four scenarios of what happens to heuristics, when intuitions collide: stabilizing, reinforcement, neutralization and evolution.
  • Publication
    Business models and managerial choice: A heuristic perspective
    (EGOS European Group for Organizational Studies, 2013-07-04)