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Moritz Loock
Title
Prof. Dr.
Last Name
Loock
First name
Moritz
Email
moritz.loock@unisg.ch
Phone
+41 71 224 2586
Now showing
1 - 10 of 14
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PublicationHow heuristics are micro-foundations of business model co-innovation( 2018)
;Vernay, Anne-LorèneType: conference paper -
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PublicationHow punishment and reward increase customer acceptance of demand response in the energy industryFollowing national and international policy guidelines for energy efficiency and in order to optimize supply and demand, electric utilities introduce demand response programs (DR). However firms struggle how to best help consumers to accept these programs. In the light of recent theories of decision-making that favour heuristic over information-based decision strategies, the paper at hand investigates the role of punishment and reward for consumer acceptance of DR. We find that although electric utilities design DR programs mostly based on rewards (assumingly in fear of consumer loyalty), DR regimes based on punishment appear more effective, without jeopardizing loyalty of consumers. Thus, in the light of prospect theory our data indicates that if firms help customers to avoid a loss in form of a punishment this has a larger positive impact on the intended behaviour than if firms help customers to gain a reward. Implications for practice and especially a demand-based view on environmental management apply.Type: conference paper
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PublicationWhen Intuitions Collide in the Pursuit of Sustainability: Heuristics in Firms and their DynamicsHeuristics are essential for adaptive behavior of individuals (Gigerenzer, Hertwig, & Pachur, 2011). In the light of sustainable change adaptive behavior is also of interest for firms. It appears that firms learn and make use of heuristics (Bingham & Eisenhardt, 2011). However, organizations are formed by groups of individuals and it is unclear how heuristics emerge within groups. Moreover, scholars lately highlight the existence of multiple and paradoxical rationalities within organizations (Smith & Lewis, 2011). How do multiple intuitions in groups affect our view on heuristics in firms? We theorize on heuristics in firms and their dynamics from a complexity theory lens. We develop a model that predicts four scenarios of what happens to heuristics, when intuitions collide: stabilizing, reinforcement, neutralization and evolution.Type: conference paper
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PublicationSemiotics and Firm Reputation : The First Mover Advantage in Perceptions of the Sustainable Organization( 2012-06-28)Phillips, DianeType: conference paper
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PublicationValue of Business Model Adaptivity for Growth and Performance of Firms in Emerging IndustriesIt is often stated that a business model should be characterized by a high internal fit of its components and that a stronger fit results in higher firm performance and growth. However, for emerging industries, like the renewable energy industry, we also find arguments that point to negative aspects of too much internal fit. Thus, we argue for business model adaptivity which we assume to benefit firm performance and growth in emerging industries. We test our model on a sample of 804 firm-yearobservations for renewable energy companies and ask what impact an adaptive business model has on performance and growth. Initial findings point towards the advantage of a high fit in efficiency-driven business models in young industries and towards a disadvantage of high fit in more established segments.Type: conference paper