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Moritz Loock
Title
Prof. Dr.
Last Name
Loock
First name
Moritz
Email
moritz.loock@unisg.ch
Phone
+41 71 224 2586
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1 - 10 of 14
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PublicationThe double-edged sword of ethical nudges: Does inducing hypocrisy help or hinder the adoption of pro-environmental behaviorsTo promote ethical and pro-environmental behavior, hypocrisy sometimes is made salient to individuals: i.e., they are made aware that their past behavior does not conform to expressed norms. The fact that this strategy may backfire and may even reduce the likelihood of individuals performing the desired action has been largely overlooked. This paper develops a theory of how hypocrisy stimulates two opposing heuristic processes: one that favors the former, positive outcome (the eco-citizenship effect) and one that renders hypocrisy non-effective (resistance-to-habit-change effect). We test the model and reveal important boundary conditions using the finding of a comprehensive field experiment (1377 consumers). Situational (public vs. private advocacy) and individual factors (low vs. high construal levels) determine which of the competing mechanisms is activated. The paper contributes a novel understanding to managers and scholars of how hypocrisy operates and illuminates the contingencies of when this strategy is beneficial.Type: journal articleJournal: Journal of business ethics : JOBE
Scopus© Citations 28 -
PublicationThe flexible prosumer: Measuring the willingness to co-create distributed flexibilityRising shares of fluctuating renewables increase the need for flexibility in the power market. At the same time, the emergence of the prosumer has created new opportunities for co-creation of distributed flexibility. As of yet, there is surprisingly little empirical analysis in terms of whether individuals are actually ready to co-create flexibility, and if so, under which conditions these resources can be mobilized by grid operators or electricity supply companies. We address this gap in the energy economics literature with three studies analyzing in total 7′216 individual decisions in a series of choice experiments with 902 study participants in three main domains of residential energy prosumption: (1) solar PV plus storage, (2) electric mobility, (3) heat pumps. We develop a novel measure of the prosumers’ willingness to co-create flexibility, and solicit their preferences for power supply contracts with varying levels of flexibility to derive implied discomfort costs. Our results indicate that current and potential electric car and solar PV users exhibit a higher willingness to co-create flexibility than heat pump users. Reaping the potential in those two domains requires taking the prosumer perspective into account when designing policy instruments and creating adequate business models.Type: journal articleJournal: Energy policyVolume: 114
Scopus© Citations 131 -
PublicationEmpowering Local Electricity Markets : A survey study from Switzerland, Norway, Spain and Germany(Institute for Economy and the Environment, University of St. Gallen, 2017-10-03)
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PublicationTiming-based business models for flexibility creation in the electric power sectorEnergy policies in many countries push for an increase in the generation of wind and solar power. Along these developments, the balance between supply and demand becomes more challenging as the generation of wind and solar power is volatile, and flexibility of supply and demand becomes valuable. As a consequence, companies in the electric power sector develop new business models that create flexibility through activities of timing supply and demand. Based on an extensive qualitative analysis of interviews and industry research in the energy industry, the paper at hand explores the role of timing-based business models in the power sector and sheds light on the mechanisms of flexibility creation through timing. In particular we distill four ideal-type business models of flexibility creation with timing and reveal how they can be classified along two dimensions, namely costs of multiplicity and intervention costs. We put forward that these business models offer ‘coupled services’, combining resource-centered and service-centered perspectives. This complementary character has important implications for energy policy.Type: journal articleJournal: Energy PolicyVolume: 92
Scopus© Citations 49 -
PublicationBusiness modeling as configuring heuristics : editors C. Baden-Fuller and V. MangematinWhile recent research has referred to a cognitive view on ‘business modeling', it remains unclear in specifying the cognitive foundations of how such modeling happens. This paper proposes building on heuristics as models of individual cognition, which have proved effective foundations of adaptive individual and managerial behaviors. By also drawing on gestalt theory to specify principles of modeling as rule-based form giving, we propose business modeling as a managerial cognitive process of configuring heuristics. The paper makes three contributions. First, we introduce heuristics to the business modeling literature, and so provide an established theory of adaptive individual behavior that strengthens the cognitive foundations of business modeling. Second, we conceptualize and theorize on the cognitive activity of business modeling as an iterative process of configuring heuristics by applying gestalt principles. Although the literature on business models has referred to the theories of configurations and gestalt, it has been left to this work to make the theoretical linkages between heuristics, gestalt theory and business modeling explicit. Third, our work contributes to the micro-foundations of the cognitive processes underlying business modeling and thus to broader accounts of adaptive managerial behaviors. --- This article is © Emerald Group Publishing, and permission has been granted for this version to appear here (https://www.alexandria.unisg.ch/Publikationen/240581). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.Type: journal articleJournal: Advances in Strategic ManagementVolume: 33
Scopus© Citations 20 -
PublicationHeuristics in organizations: A review and a research agendaA systematic literature review of the articles published in the Journal of Business Research and other organization and management theory (OMT) journals reveals a substantial increase in the number of studies on heuristics. Anticipating the emerging influence of heuristics for OMT, we review the basic principles and the state of the art of its current application.We find that scholars have verified the applicability and value of individual heuristics in management on an individual level. However, scholars lack a detailed understanding of the role of heuristics in organizations. A distinct organization-level perspective on heuristics would contribute to an understanding of organizations as antecedents, subjects, and consequences of heuristics. The study here presents this potential together with a research agenda for heuristics and organizational processes.Type: journal articleJournal: Journal of Business ResearchVolume: 68Issue: 9
Scopus© Citations 78 -
PublicationPerformance Consequences of Fit between Financials and Strategy Descriptions in the Renewable Energy Industry: A contingent view on the business model consistency heuristicA dimension that has received little attention in business model-performance assessments is consistency or "configuration as a quality". Business model consistency in this regard indicates the degree of fit of different business model elements. Managers and researchers seem to follow a business model consistency heuristic that regards a high degree of consistency superior to lower degrees of consistency. However, when considering costs of consistency within emerging industries we also find arguments in favor of a low degree of consistency. This paper explores contingency factors that determine whether consistency is rational or not. Our proxy for measuring consistency is the fit between financials and business descriptions within multi-year observations of 210 wind and solar firms in the renewable energy industry. We find that contingency factors such as industry, business model-themes or pattern of firm growth can impact the consistency-performance relationship positively as well as negatively. Based on our findings, we propose to account for the distinct contingencies of business model consistency rather than uncritically considering business model consistency as being rational per se. Implications for managers, investors and researchers apply.Type: journal articleJournal: Die UnternehmungVolume: 69Issue: 3
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PublicationSustainable Development in Retailing: What is the Impact on Store Choice?Sustainability is gaining ground in the food retail industry. But empirical studies on sustainable development in retailing are rare when it comes to highlighting the customer's perspective. This paper investigates the impact of sustainability initiatives on store choice. We report from a web-based conjoint experiment with 153 customers from Austria, Germany and Switzerland and investigate 1,224 choice-decisions conducted between June and October 2009. We find that sustainability is more than a soft topic and has a hard impact on customers' store choice. In particular we show that price is not of paramount importance when it comes to store choice and if retailers consider different sustainability measures, they can positively impact store choice. We propose that retailers incorporate matters of sustainability in general management and performance oriented management. Further, more detailed implications apply.Type: journal articleJournal: Business Strategy and the EnvironmentVolume: 22Issue: 3DOI: 10.1002/bse.1748
Scopus© Citations 36 -
PublicationCustomer value of smart metering : Explorative evidence from a choice-based conjoint study in SwitzerlandImplementing smart metering is an important field for energy policy to successfully meet energy efficiency targets. From an integrated social acceptance and customerperceived value theory perspective we model the importance of customer value of smart metering in this regard. We further shape the model on a choice-based conjoint experiment with Swiss private electricity customers. The study finds that overall customers perceive a positive value from smart metering and are willing to pay for it. Further, based on a cluster analysis of customers' value perceptions, we identify four customer segments, each with a distinct value perception profile for smart metering. We find that energy policy and management should integrate a solid understanding of customer value for smart metering in their initiatives and consider different smart metering market segments within their measures.Type: journal articleJournal: Energy PolicyVolume: 53Issue: 2
Scopus© Citations 85 -
PublicationGeneric customer segments and business models for smart grids : Empirical evidence from a cross-European country studyThe implementation of smart grids - one of the urgent goals to meet international policy expectations for energy efficiency and CO2 reduction targets - is not a technological issue alone, as it also requires social acceptance by various stakeholders (Wolsink 2011). It is of particular interest that smart grid products and services provide value to the customer. On the one hand, customer value of smart grid technologies is crucial to customer acceptance. On the other hand, as customer value is a key driver for economic value creation and competitive advantage (DeSarbo et al. 2001; Porter 1985), it is also important for companies and investors and thus will affect market acceptance of smart grid technologies. In the literature, business models address the bridge between customers and company needs and serve as mediators between technology and economic success by providing a value proposition to customers and a revenue model for companies (Chesbrough and Rosenbloom 2002). However, we know from the literature that a one-size-fits-all business model may not lead to the best results as it might fail to address heterogeneous customer value perceptions (DeSarbo et al. 2001; Morris et al. 2005; Ruiz et al. 2007; Wiedmann et al. 2009). Thus, different business models providing different customer value propositions need to be developed to fit the different market segments in an optimal way. On the basis of a cross-European country study, we explore three generic B2C customer segments for smart grid products and services based on different value perceptions (Supporters, Ambiguous and Skeptics). Based on the segmentation we conceptually derive four generic business model designs with different customer value propositions best suited for approaching those segments (Saver, Smart+, Trader, Smart Camouflage). Implications for energy policy, research and smart grid management are derived from the findings.Type: journal articleJournal: der markt: International Journal of MarketingVolume: 51Issue: 2-3