Nadine Kammerlander
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Prof. Dr.
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Kammerlander
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Nadine
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Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a new Form of Brand Crises

2015-02-14 , Kammerlander, Nadine , Rauschnabel, Philipp , Ivens, Björn , Brown, Tom , Swaminathan, Vanitha

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