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Oliver Gassmann
Title
Prof. Dr.
Last Name
Gassmann
First name
Oliver
Email
oliver.gassmann@unisg.ch
Phone
+41 71 224 72 21
Homepage
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PublicationPatents in the Biomedical Sciences and Industry – The Case of the Swiss Life Science Company Prionics(Wiley-VCH, 2022-07-22)
;Hinder, Markus ;Schuhmacher, Alexander ;Goldhahn, JörgHartl, Dominik -
PublicationPatent Management Throughout the Innovation Life Cycle(Wiley-VCH, 2016)
;Schuhmacher, Alexander ;Hinder, MarkusEffectively managing and optimizing the value of a patent portfolio is a major challenge for many firms, especially those in knowledge intensive industries such as the pharmaceutical, biotechnological, and chemical industries. However, insights in effective patent portfolio strategies are rare. In this chapter we investigate how firms successfully manage and optimize their patent portfolios to increase their overall competitiveness. We find that successful patent portfolio management is rooted in managing the patents throughout the innovation life cycle. Based on the findings of ten case studies, we derive a holistic patent life cycle management model that reflects five distinctive phases of patent management: exploration, generation, protection, optimization, and decline. We conclude with commentary about how our findings can be used in practice. -
PublicationOut-Licensing in Pharmaceutical Research and Development(Wiley-VCH, 2016)
;Reepmeyer, Gerrit ;Schuhmacher, Alexander ;Hinder, Markus