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Oliver Gassmann
Title
Prof. Dr.
Last Name
Gassmann
First name
Oliver
Email
oliver.gassmann@unisg.ch
Phone
+41 71 224 72 21
Homepage
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1 - 10 of 46
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PublicationThe Platform Business NavigatorPlatform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies. - Amazon and Alibaba are facilitators of transactions between sellers and buyers - Apple connects app developers with app users - Google facilitates transactions between ordinary web surfers and advertisers. Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works. Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.Type: book
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PublicationPatent Management - Protecting Intellectual Property and Innovation(Springer International Publishing, 2021)Thompson, Mark JamesThis book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students. The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US. - Provides valuable managerial insights into patent management from a practical perspective - Analyses the most important current industry sectors and new technologies across the world - Written by established authors with an outstanding experience in management and academia
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PublicationType: book
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PublicationOpen Grid - Open Mind( 2018)
;Achleitner, Paul ;Landolf, Urs ;Serratore, Luca ;Breitenstein, Yannik ;Angélil, Marc ;Fujimoto, Sou ;Berenbold, Sandra ;Josef, Barbara ;Kohler, Marc ;Gutzwiller, Thomas ;Frank, Markus ;Schürer, Wolfgang ;Kissinger, Henry -
PublicationType: book
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PublicationLeading Pharmaceutical Innovation : How to win the Life Science Race(Springer, 2018)
;Schuhmacher, AlexanderReepmeyer, Gerrit"It's time for a paradigm shift in pharmaceutical R&D. This book will tell you why." Dr. Goetz Baumann, Business Unit Manager, Hoffmann-La-Roche Germany. "This book offers a fact based, comprehensive insight to the increasing challenges of today's drug development. Well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture." Dr. Pius Renner, Head of Strategic Planning, Novartis. "Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends. The authors have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry." Prof. Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School of Business, University of California, Berkeley. -