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Peter Maas
Building and Managing an Ambidextrous SME in Central and Eastern Europe
Exploring customer value proposition evolution: Digital new ventures between organizational and consumer learning
Erfolgspotenziale von Conversational Agents - am Beispiel der Assekuranz
Nudging along the Customer Journey
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information
Sensemaking of digital transformation in service industries
Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice
Enabling Cocreation With Transformative Interventions: An Interdisciplinary Conceptualization of Consumer Boosting
Conversational Agents aus Kundenperspektive
Consumer empowerment in insurance: Effects on performance risk perceptions in decision making