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Reto Hofstetter
Bridging the Generational Divide
2022-01
,
Clegg, Melanie
,
Hofstetter, Reto
,
Schindler, L.
,
Deubelbeiss, O.
,
Lanz, Andreas
,
Faltl, Martin
,
Tomczak, Torsten
Marketers are often older than the audiences they are trying to reach, making it a challenge to connect. A new study examines the marketing generation gap and suggests some ways to narrow it.