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Reto Hofstetter
Smart Product Breakthroughs Depend on Customer Control
Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing
The Problem with Innovation Contests
The Hidden Pitfall of Innovation Prizes
Who Would Subscribe for a Car? The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living
Human Machine Creativity. How AI Can Influence Human Creativity in Open Innovation
Wenn sich Produkte selbständig machen – Handlungsempfehlungen zur Adoption von smarten Produkten
Bridging the Generational Divide
Contraining Ideas: How seeing ideas of others harm creativity in open innovation
Rethinking Crowdsourcing