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Roger Moser
Title
Prof. Dr.
Last Name
Moser
First name
Roger
Email
roger.moser@unisg.ch
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1 - 10 of 38
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PublicationAccess-based Services for the Base of the Pyramid( 2017-09-29)
;Schäfers, TobiasNarayanamurthy, GopalakrishnanType: conference paper -
PublicationLeveraging Social Capital for Strategy Formulation: Lessons from Practice in three Institutional ContextsIt is well established that social capital has many benefits, including access to information and resources, for organizations and individuals. However, the mechanisms through which managers activate their ties to leverage such benefits are still not well understood. In this paper, we study how managers activate their social capital to identify relevant information and build new frameworks for formulating competitive strategies. A comparative study of managers from Germany, India, and China is expected to provide deeper insights into the specific information gathering activities and kinds of social capital that managers use to formulate their competitive strategies. Further, we make an attempt to provide institutional explanations to the mechanisms employed by managers in their respective country environments.Type: conference paper
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PublicationType: conference paper
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PublicationOvercoming Ownership Risk at the Base of the Pyramid with Access-based Services(American Marketing Association, 2015-02-14)
;Schaefers, TobiasNarayanamurthy, GopalakrishnanType: conference paperJournal: AMA Educators Proceedings -
PublicationRisk Reduction at the Base of the Pyramid: The Role of Access-Based Services( 2015-05-17)
;Schaefers, TobiasNarayanamurthy, GopalakrishnanType: conference paper -
PublicationProviding Access to Water in Remote Areas: The Case of Trunz Watersystems AG in India( 2014-09-08)Narayanamurthy, GopalakrishnanTrunz Water Systems AG (TWS) was founded in 2007 by a team of 12 experts from water treatment, metal construction and project management. TWS was the youngest business unit of the Trunz Group, a leading metal construction company from Switzerland with 40 years of history. TWS manufactured and distributed sustainable and cost efficient solutions for water purification, water desalination combined with solar power generation. The innovative company offered unique and sustainable solutions for decentralised potable water and electricity supply especially suited for rural areas. The product solutions of TWS were exceptionally energy efficient, independent, compact and environmentally friendly. In 2012, TWS was among the most competitive companies in this niche market and as of June 2012, over 550 TWS projects were operating in more than 30 countries all over the world. However, the market entry in India was not yet successfully completed and top management of TWS was thinking about appropriate business models that would help in successfully expanding in the Indian market.Type: conference paper
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PublicationNon-Ownership Commercial Mobility and Humanitarian Logistics: New Perspectives to Improve Response Times and Long-term Impact( 2013-12-03)
;Hirschinger, MichaHartmann, EviType: conference paper -
PublicationInformation Processing in Emerging Markets: Industry Intelligence Activities in China : Winner of the Best Conference Paper Award( 2013-06-18)
;Kuklinski, ChristianCallarman, TomType: conference paper -
PublicationCorporate Entrepreneurship in MNCs: Evaluating the Influence of Organizational Differences at BOSCH GmbH Worldwide( 2012-06-01)
;Georgi, ChristophKuklinski, ChristianType: conference paper -
PublicationTrust in Emerging Markets: Understanding, Antecedents and Outcome( 2012-08-03)
;Kuklinski, Christian ;Migge, ThorstenType: conference paper