Roger Moser
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Prof. Dr.
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Moser
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Roger
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roger.moser@unisg.ch

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Truck Sharing: Keine Laster - keine Hilfe

2015-01-18 , Hirschinger, Micha , Moser, Roger , Hartmann, Evi

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Internationalization and Performance in European Markets: An Asian Perspective

2015-03-15 , Srivastava, Mohit , Moser, Roger , de Meijer, Thomas

The purpose of this study is to identify various challenges influencing internationalization and performance of Asian companies in Europe. Initially, ten interviews were conducted for the purpose of an initial exploration of the study's context and the identification of challenges influencing market entry in Europe. These challenges were found under three categories; Top management support, strategic and operational consideration. These challenges were then converted into a survey, tested in a sample of 40 managers from 8 different Asian countries and analyzed using the Grounded Theory technique. The study suggests that the most important challenges identified for eventual internationalization performance were: Expectation Setting, Market Entry Strategy, Human Resources, Cost Factors, Marketing Strategy and Local Management. Furthermore, it appeared that these variables are all directly influencable by managers. Overall, the identified challenges proved critical to be taken into account when internationalizing to Europe, since failing to do so might result in deteriorating performance.

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Outsourcing IT & ITES to India: Lessons Learned and Local Differences from a Purchasing Manager Perspective

2012 , Moser, Roger

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Consumer Preferences for Product Transparency in Emerging Markets : Lessons Learned in India

2012-06-01 , Moser, Roger , Schaefers, Tobias , Meise, Niklas

For retailers moving into an emerging market it is crucial to understand whether topics relevant in developed countries are important there as well. One of these topics is the increasing demand for product transparency, i.e., information regarding a products provenance, content, or ecological impact. The results of a study with early adopters of modern retail formats in India show that even in an emerging market like India, consumers highly value the disclosure of product-related information.

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The Turning of the Investment Screw

2015-10-14 , Moser, Roger

More than 2000 years ago, Greek mathematician Archimedes might just have hit upon the perfect way to explain how investors should approach emerging markets. Professor Doctor Roger Moser looks at how ancient technology applies to doing business abroad.

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Responsibility for the Base-of-the-Pyramid: Infrastructure Solutions for Rural India

2013-12-15 , Moser, Roger

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Pharmaindustrie in der strategischen Transformation : Wie Chinas institutioneller Wandel die Konfiguration der Wertschöpfungskette verändert

2012-06-01 , Moser, Roger , Dierks, Alexander

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Corporate Social Responsibility of Trunz Watersystems in India: Case Study on Providing Access to Drinking Water in Remote Areas

2015-07-17 , Narayanamurthy, Gopalakrishnan , Moser, Roger , Gurumuthy, Anand

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The Understanding of CSR among Indian Managers : An Explorative Study

2013-03-25 , Moser, Roger , Jeannot, Jeremie , Collazo, Pablo

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Kommt der deutsche Automobilmanager in Zukunft an China noch vorbei?

2012-06-01 , Moser, Roger , Esch, Franz-Rudolf

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