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Thomas Plotkowiak

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Thomas Plotkowiak

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Plotkowiak

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Thomas

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+41 71 224 2774

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Plotkowiak, Thomas 5

Etter, Michael 3

Stanoevska-Slabeva, Katarina 3

Grubenmann, Stephanie 1

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CSR Communication Strategies for Twitter : Microblogging as a Tool for Public Relations

(International Communication Association, 2011-05-28)
Etter, Michael
;
Plotkowiak, Thomas
;
Stanoevska-Slabeva, Katarina

This study explores how companies use the social media tool Twitter for CSR communication. By analyzing CSR communication conducted by 30 most central corporate Twitter accounts, identified through social network analysis within a CSR-Twitter-network consisting of 19'855 Twitter members, we contribute to the understanding of Twitter's role for CSR communication and public relations. Manually conducted content analysis of totally 41‘864 corporate Twitter messages gives insights into different strategies concerning intensity and interactivity of CSR communication. Based on theoretical foundations and empirical findings four CSR communication strategies for Twitter are identified.

Type: conference paper

URL: https://convention2.allacademic.com/one/ica/ica11/index.php?click_key=1&cmd=Multi+Search+Search+Load+Publication&publication_id=489483&PHPSESSID=6v6efn55no12hrldbmhqdtjp73

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/94102
Social network based individualized agenda setting : An approach towards developing an social network based agenda setting

(ASNA Applications of Social Network Analysis, 2011-09-09)
Plotkowiak, Thomas
;
Grubenmann, Stephanie
;
Stanoevska-Slabeva, Katarina

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/93565
Information Diffusion in Twitter Communities : Theory driven approach towards explaining topic based information diffusion

(Applications of Social Network Analysis, 2011-09-14)
Plotkowiak, Thomas
;
Stanoevska-Slabeva, Katarina

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/93548
Beziehungspflege in Twitter - Wie Unternehmen den Micro-Blogging-Service nutzen

( 2010-08-20)
Etter, Michael
;
Plotkowiak, Thomas

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/96042
Stakeholder engagement in Twitter : An analysis of stakeholder engagement of top 50 CSR companies on Twitter

( 2012-01-03)
Etter, Michael
;
Plotkowiak, Thomas

Type: presentation

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/92095

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