Thomas Plotkowiak
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Plotkowiak
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Thomas
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+41 71 224 2774

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Netzwerk-Journalismus : Zur veränderten Vermittlerrolle von Journalisten am Beispiel einer Case Study zu Twitter und den Unruhen in Iran

2012-01-01 , Plotkowiak, Thomas , Stanoevska-Slabeva, Katarina , Ebermann, Jana , Meckel, Miriam , Fleck, Matthes

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Social network based individualized agenda setting : An approach towards developing an social network based agenda setting

2011-09-09 , Plotkowiak, Thomas , Grubenmann, Stephanie , Stanoevska-Slabeva, Katarina

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Beziehungspflege in Twitter - Wie Unternehmen den Micro-Blogging-Service nutzen

2010-08-20 , Etter, Michael , Plotkowiak, Thomas

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Auch Zwitschern muss man üben : Wie Politiker im deutschen Bundestagswahlkampf «twitterten»

2009-11-10 , Plotkowiak, Thomas

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CSR Communication Strategies for Twitter : Microblogging as a Tool for Public Relations

2011-05-28 , Etter, Michael , Plotkowiak, Thomas , Stanoevska-Slabeva, Katarina

This study explores how companies use the social media tool Twitter for CSR communication. By analyzing CSR communication conducted by 30 most central corporate Twitter accounts, identified through social network analysis within a CSR-Twitter-network consisting of 19'855 Twitter members, we contribute to the understanding of Twitter's role for CSR communication and public relations. Manually conducted content analysis of totally 41‘864 corporate Twitter messages gives insights into different strategies concerning intensity and interactivity of CSR communication. Based on theoretical foundations and empirical findings four CSR communication strategies for Twitter are identified.

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Information Diffusion in Twitter Communities : Theory driven approach towards explaining topic based information diffusion

2011-09-14 , Plotkowiak, Thomas , Stanoevska-Slabeva, Katarina

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A Longitudinal Social Network Analysis of German Politicians' Twitter Accounts

2010-07-03 , Plotkowiak, Thomas , Ebermann, Jana , Stanoevska-Slabeva, Katarina

Politicians running for an office in the German Bundestag election in 2009 for the first time massively have taken the liberty of getting involved with social networking and becoming their own "reputational entrepreneurs" in social media (Fine, 1996). While reputation in social networks does not emerge from good work directly so much as stories about the work, the key to building reputation is to get people in closed networks talking about oneself (Burt, 1999, Gladwell 2000). The created reputation and its stability in such a network is clearly not independent of network closure (Burt, 2000) mechanisms, which reduce the risk of trust among people and carry on reputation from one year to the next. In order investigate those mechanisms in context with the German Bundestag election, we took daily snapshots of the social network formed from over 650 politicians on twitter in a timeframe of 4 weeks. By tracking almost 10.000 connections of over 650 twitter accounts and monitoring over 240.000 tweets we were able to investigate how and with whom politicians established connections and which topics they discussed. Using statistical social network analysis methods (Snijders et Al., 2007, Carley et Al. 2009) our results show that there is indication for closure among members of their own party. They majority of connections are established between members of the same party while connections between different parties are significantly less represented. The analysis of the exchanged tweets shows that conversation is directed towards members of the same party and mentions of opposite parties can often be found.

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Visuelle Kommunikation in Facebook

2011-04-09 , Plotkowiak, Thomas , Ebermann, Jana , Hoffmann, Friederike , Stanoevska-Slabeva, Katarina , Meckel, Miriam

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Publication

Die Rolle von Journalisten in Sozialen Medien am Beispiel Twitter

2010-03-26 , Ebermann, Jana , Fleck, Matthes , Meckel, Miriam , Plotkowiak, Thomas , Stanoevska-Slabeva, Katarina

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Discovering new roles of journalists using social network analysis and twitter

2010-07-02 , Stanoevska-Slabeva, Katarina , Meckel, Miriam , Ebermann, Jana , Plotkowiak, Thomas , Fleck, Matthes

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