Now showing 1 - 4 of 4
  • Publication
    Linking Family Firm Image to Performance: How Family Firms build Trust to foster Success
    ( 2010-04-16) ;
    Kellermanns, Franz W.
    ;
    Eddleston, Kimberley H.
    ;
    Memili, Esra
    Recently it has been demonstrated that developing a family-based brand identity positively contributes to firm growth through its influence on customer-centered values (Craig, Dibrell & Davis, 2008). Focusing on branding activities, Craig and colleagues (2008) examined the influence of promoting a business as a "family business" to stakeholders like customers, suppliers and financiers. Family businesses that build a family firm image in the marketplace capitalize on customers' positive perception of family firms as trustworthy (Taguiri & Davis, 1996; Ward & Arnonoff, 1995), customer-focused and quality driven (Sundaramurthy & Kreiner, 2008). Therefore, being known as a "family firm" may be a positive attribute in the minds of stakeholders that contributes to performance. Drawing from organizational identity theory, we argue that a family firm image capitalizes on a family firm's ability to garner trust and respect in the marketplace. We define family firm image as the intentional projection of a family business identity to external audiences. While research suggests that family members' concern for their firm's image (Anderson & Reeb, 2003) and brand identity (Craig et al., 2008) influence success, the processes through which a family firm emphasizes its family firm image and how that impacts firm performance is not understood. Such an investigation is important since family firms are often assumed to be concerned with their image (Dyer & Whetten, 2006; Steier, 2001) and to be favorably viewed by consumers (Craig et al., 2008; Sundaramurthy & Kreiner, 2008), yet no known study has examined the antecedents and consequences of a family firm image.
  • Publication
    The Global STEP Booklet : Evidence-based, Practical Insights for Enterprising Families
    (The Global STEP Project, 2011-04-15) ;
    Nason, Robert
    ;
    Sharma, Pramodita
    ;
    For the past five years, researchers and practitioners in the Successful Transgenerational Entrepreneurship Practices (STEP) Project have worked together to explore one common question: How do family firms create value across generations? After five years it is time for STEP's network of 33 partner universities, 125 scholars and more than 75 families to reflect on our answers to this question. This booklet presents the first comprehensive effort to showcase what the global STEP community has discovered regarding the transgenerational success of family firms. Based on the common STEP research purpose and framework, this booklet presents the most interesting research findings of STEP members from around the world. Overall, we find that the major building blocks of our knowledge lie in the entrepreneurial attitudes and family-influenced resources of the firms. These factors contribute greatly to a firm's entrepreneurial and competitive performance. We explore these unique family capabilities throughout this booklet and learn how values, networks, knowledge, and governance contribute to generation spanning wealth creation
    Type:
    Issue: