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The Omnichannel Customer Journey: What Really Drives Channel Choice and Outcomes
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The Omnichannel Customer Journey: What Really Drives Channel Choice and Outcomes
Type
conference paper
Date Issued
2017-06
Author(s)
Barwitz, Niklas
Maas, Peter
Language
English
HSG Classification
contribution to scientific community
Event Title
Frontiers in Service Conference
Event Location
New York, USA
Event Date
June 23-25, 2017
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/102302
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
251046
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