The Omnichannel Customer Journey: What Really Drives Channel Choice and Outcomes
Type
conference paper
Date Issued
2017-06
Author(s)
Language
English
HSG Classification
contribution to scientific community
Event Title
Frontiers in Service Conference
Event Location
New York, USA
Event Date
June 23-25, 2017
URL
Subject(s)
Division(s)
Eprints ID
251046