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Business-to-Business-Marketing : Erfolg mit kleinen Geschäften : Smart Account Management im Business-to-Business-Marketing
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Business-to-Business-Marketing : Erfolg mit kleinen Geschäften : Smart Account Management im Business-to-Business-Marketing
Series
Dialogmarkting "revisited"
ISBN
978-3-905819-06-9
Type
book
Date Issued
2008
Author(s)
Belz, Christian
Schmitz, Christian
Language
German
Keywords
Smart Account Management
Kleinkundenmanagement
HSG Classification
not classified
Refereed
No
Publisher
Institut für Marketing und Handel
Publisher place
St. Gallen
Number
7
Start page
136
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78976
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
45497