Strategic Positioning of DWH/BI research - The Competence Center Approach
Business intelligence (BI) and data warehousing (DWH) research represent an increasingly popular, but still emerging field in the information systems (IS) academic discipline. It is hard to tell which paths DWH/BI research will eventually tread, but surely they open up exciting opportunities for the IS scholarship. Nevertheless, as history has shown, maturing research fields also face serious challenges. In particular, they prompt two momentous questions: Firstly, how rigorous, i.e. fundamental, constituent, and explanatory, is the research that we do? and, secondly, how relevant, i.e. useful and purposeful, is our research to practitioners? Past discussions on how to achieve research that is both relevant and rigorous have intrigued some of the world's greatest IS scholars without leading to a clear consensus. In this article we uphold the position that relevance and rigor are by no means dichotomous. Naturally, this requires welldefined approaches and guidelines for scholarship in general and DWH/BI research in particular. Based on Stokes' quadrant model of scientific research and knowledge from strategic management we develop three perspectives the stakeholder perspective, the quality focus perspective and the consistency perspective that support strategic positioning of academic research. Thereon, we propose the competence center (CC) approach a private-public partnership between academia and practice. It is illustrated how the CC approach can be applied within the field of DWH/BI.
paper presented at the 2009 Business Intelligence Congress
Business Intelligence Congress - Joint SIGDSS & TUN User Group Pre-ICIS User Group and Congress