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  4. Management von Standortmarken - Endorser oder Lead Marke
 
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Management von Standortmarken - Endorser oder Lead Marke

Type
presentation
Date Issued
2008-09-19
Author(s)
Johnsen, Julia
Abstract (De)
Standortmarken
Markenmanagement
Destinationsmarken
Project(s)
Nachfrageseitige Wirkungen von Regionenmarken
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
12. Fünf-Länderseminar der Tourismusdirektoren
Event Location
Liechtenstein
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/77879
Subject(s)
  • business studies

Eprints ID
49681
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