Unconscious Influences on Consumption - Testing Mimicry of Consumption Behavior in a Realistic Situation
Type
conference paper
Date Issued
2007-05-22
Author(s)
Heitmann, Mark
Rossberg, Nadja
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Conference of the European Marketing Association
Event Title
36th European Marketing Academy (EMAC) Annual Conference 2007
Event Location
Reykjavik
Event Date
22.-25.05.2007
URL
Subject(s)
Division(s)
Eprints ID
38291