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It is relevant, isn't it? : On the influence of prior experience on a joint relevance evaluation between marketing scholars and practitioners
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It is relevant, isn't it? : On the influence of prior experience on a joint relevance evaluation between marketing scholars and practitioners
Type
conference paper
Date Issued
2011-05-24
Author(s)
Hattula, Johannes
Reinecke, Sven
Language
English
Keywords
Relevance
Community Experience
Scholar-Practitioner Collaboration
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
AMS Academy of Marketing Science
Event Title
Academy of Marketing Science (AMS) Annual Conference 2011
Event Location
Coral Gables, Florida
Event Date
24.-27.05.2011
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/94124
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
70857