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  1. Home
  2. HSG CRIS
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  4. Aufgabenorientiertes Marketingcontrolling
 
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Aufgabenorientiertes Marketingcontrolling

Type
book section
Date Issued
1998
Author(s)
Reinecke, Sven
Tomczak, Torsten
Editor(s)
Reinecke, Sven
Tomczak, Torsten
Dittrich, Sabine
Language
German
HSG Classification
not classified
Refereed
No
Book title
Marketingcontrolling
Publisher
Thexis
Publisher place
St. Gallen
Start page
90
End page
109
Pages
20
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/61406
Subject(s)
  • other research area

Division(s)
  • IMC – Institute for M...

  • ICI - Institute for C...

  • ITEM - Institute of T...

  • EMBA - Executive MBA

Eprints ID
42448
File(s)
Aufgabenorientiertes Marketingcontrolling.pdf (1.33 MB)
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