Generating Intrinsic Customer Value: Examples from Wal-Mart
Journal
THEXIS
Type
journal article
Date Issued
2006-07-01
Author(s)
Hollenbeck, Candice
Zinkhan, George
Keller, Jens
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
Gabler
Volume
3
Start page
16
End page
20
Pages
5
URL
Subject(s)
Division(s)
Eprints ID
39456